standard watch packaging
Harry Winston is the maker of some of the most exclusive timepieces & jewelry on the planet. My task was the design of a standard watch box for manufacturing in the EU.
The arching entrance of Harry Winston's Fifth Avenue Headquarters served as inspiration for the design:
Two colour ways were proposed - the deep blue mirroring HW's corporate colours, and a more natural cherry coloured wood.
Coordination inside the company was required to optimize the design for "Made in EU". The final design reduces work-steps required in manufacturing.
Pre-formed wood reduces manufacturing steps
thoughts
In the high luxury sector uniqueness can go a long way, especially for those that have "seen everything".
A design with a surprising yet delightful silhouette that retains all the material hallmarks of luxury packaging can make a high-end experience complete.