Akura wayfarer

automatic wristwatch

Akura wayfarer

automatic wristwatch

The Wayfarer is an automatic sports watch I designed, refined with community participation. Creating it alongside Akura Timepieces Ltd. was the main project of my Design Residency at Duncan of Jordanstone College of Art & Design.

Can co-design lead to a more user centered watch?

Can co-design lead to a more user centered watch?

The design itself explores angularity and layered geometry. It draws inspiration from vintage sports watches while adding an improved level of detail with its 3-dimensional dial.

Cohesive from afar, yet finely detailed up close, the watch face shifts in appearance based on incoming light. This is due to its concave outer dial and 3D patterned inner dial.

Emphasis was put on fine finishing, and keeping the case height at just 10mm.

Brass dials pre-assembly.

Legible yet intricately detailed.

co-design
co-design

The Wayfarer's first renders were shared on enthusiast forums to a positive and engaged response. Over 500 comments gave insight into user's requirements, which informed multiple design changes.

For example, the case was re-designed to allow for the attachment of non-proprietary straps/bracelets. The bezel was changed to a compass/count up hybrid design following user's requests.

Implementing feedback was based on a guided approach, ensuring that the overall design vision remained intact.

The dial plays with information density - shifting complexity to the outside unclutters time reading.

The dial plays with information density - shifting complexity to the outside unclutters time reading.

thank you for reading!

thank you for reading!

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automatic wristwatch

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Designed by Philipp Schönfisch

Designed by Philipp Schönfisch